If you’re like most business owners, you’re always in search of ways to improve your business. Improving growth, leadership, efficiency & creativity – these are common goals that most business owners share. But finding the time and the processes to achieve these goals can be difficult – especially when you have a business to run. One of the easiest ways to stay informed is by following innovative companies and proven business leaders. Naturally, you want to learn from the best, so we’ve outlined seven blogs that you should start reading today!

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If you dabbled in online marketing last year, but don’t have a clear understanding of which tactics are delivering you the highest return, than this article is for you. Devising a stellar online marketing strategy for 2013 can work wonders for your business. But, there are a variety of components to online marketing, and it’s easy to waste time and money, if you don’t have a solid plan in place.

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SEO is a tricky subject. Ask ten different people what they think it actually is, you might get ten different answers. We all can agree, though… it’s essential to building a prolific online presence. Local SEO, specifically, offers businesses an opportunity to hit the consumer where it counts – the exact location they’re searching from.

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Your website may be pretty, but that doesn’t mean it’s working to its full potential. Consider the following scenario, pulled from the Brainstorm archive of “Invaluable Online Marketing Tips”…

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Nearly every website owner wants to reach the first page of Google’s search results. Problem is, there are A LOT of website owners out there, which translates into heavy competition for frequently searched keywords. Unless you have sufficient resources (i.e. money, staff and time), gaining traction for these keywords is probably going to be a losing battle.

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During a recent SXSW panel, Google’s lead man on their search spam team, Matt Cutts, announced that the search giant will be rolling out an update to their search algorithm that will punish sites for being “over-optimized” or “overly SEO’d.” The statement was released on the website Search Engine Land. Although the panel wasn’t specifically about the new algorithm change, Cutts fielded a question from an audience member asking about how sites with smaller budgets could compete against SEO marketing giants, giving the search spam team leader the perfect opportunity to discuss Google’s upcoming changes.

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