With so many new products in the smartphone app marketplace, how can a busy digital marketing director find time to test and evaluate them? Our jobs are demanding enough without having to set aside countless hours just to figure out which tools to use on the job. If you can identify with this dilemma, you may be in luck: the Brainstorm staff has compiled its own list of highly effective, low maintenance iPhone apps perfectly suited to the unique requirements of digital marketers. Here it goes:
Online Marketing Blog
Last year was a great year for marketing, one where we saw consumers’ really use technology to engage with brands and influence their purchases. Search engines, social media and reviews all played a significant role. With the New Year now underway, marketers are analyzing last years’ results, crunching budgets and creating their marketing plans. With a myriad of choices and a lot of new technology in digital marketing, how do you chose what’s best for your brand?
Anyone involved in online marketing knows that maintaining multiple social network pages is essential for increased visibility and SERPs. As a latecomer to the game, Google+ still mystifies some people, especially when it comes to using Google+ for SEO. At its core, Google+ is exactly like every other social network. It aims to connect communities through sharing great content, commenting on posts, and following those within your circle. Of the dozens of ways to optimize Google+ for SEO, here are the seven most crucial points.
Most businesses have a stock pile of materials saved as Powerpoint presentations, PDF’s, videos and webinars. These assets are relevant and useful to their company, but can be complicated to view and share online. SlideShare solves this problem by making presentations readily available on SlideShare’s website (which receives 60 million monthly views) and easily shareable through social networks like: Linkedin, Facebook and Twitter.
A website re-design is about much more than updating a design. It’s actually a huge opportunity to re-position your brand and increase leads and revenue. Follow these steps and you’ll be on your way to a successful website re-design.
Technical advancements have given business owners of today more tools than ever before to showcase their business online. One medium, which is growing like wildfire is video. Video can greatly enhance a blog or website and has become easier than ever to view with advances in mobile devices.
Recently Twitter rolled out a new – and sensible – upgrade to its services in the form of a nifty new video feature called Vine. You can now attach 6-second videos to your tweets. It is an update that captures the spirit of the brevity embodied by the 140-character-a-post platform. It is, by all accounts, essentially “Twitter” in nature. Monetizing new features on social media platforms has proven to be a difficult task. Yet, brands have utilized Twitter to extraordinary ends in recent months. Here’s a few ways to integrate Vine into your marketing strategy, and hopefully to a profitable end:
So you’re not entirely up to date on SEO? It’s hard to keep up, with Google constantly updating their algorithm. Many SEO tactic’s that helped in the past, may not work anymore – or could even hurt your site’s rankings. Here are 7 proven ways to improve your rankings – that will be here to stay for a while.
If you’re like most business owners, you’re always in search of ways to improve your business. Improving growth, leadership, efficiency & creativity – these are common goals that most business owners share. But finding the time and the processes to achieve these goals can be difficult – especially when you have a business to run. One of the easiest ways to stay informed is by following innovative companies and proven business leaders. Naturally, you want to learn from the best, so we’ve outlined seven blogs that you should start reading today!
If you dabbled in online marketing last year, but don’t have a clear understanding of which tactics are delivering you the highest return, than this article is for you. Devising a stellar online marketing strategy for 2013 can work wonders for your business. But, there are a variety of components to online marketing, and it’s easy to waste time and money, if you don’t have a solid plan in place.