If you’re like most business owners, you’re always in search of ways to improve your business. Improving growth, leadership, efficiency & creativity – these are common goals that most business owners share. But finding the time and the processes to achieve these goals can be difficult – especially when you have a business to run. One of the easiest ways to stay informed is by following innovative companies and proven business leaders. Naturally, you want to learn from the best, so we’ve outlined seven blogs that you should start reading today!
Online Marketing Blog
If you dabbled in online marketing last year, but don’t have a clear understanding of which tactics are delivering you the highest return, than this article is for you. Devising a stellar online marketing strategy for 2013 can work wonders for your business. But, there are a variety of components to online marketing, and it’s easy to waste time and money, if you don’t have a solid plan in place.
SEO is a tricky subject. Ask ten different people what they think it actually is, you might get ten different answers. We all can agree, though… it’s essential to building a prolific online presence. Local SEO, specifically, offers businesses an opportunity to hit the consumer where it counts – the exact location they’re searching from.
You know, for a billion dollars, Facebook had better know what it’s doing.
Judging Instagram’s burgeoning popularity, it probably made the right call in overpaying for a company that commands the hearts and uploads of millions of users. Instagram grows everyday, and your business should probably be jumping aboard. The question is, how can you optimize exposure on such a simple platform?
For small and medium-sized businesses. it is important to pursue both Search engine optimization (SEO) and social media marketing. Each one works in a different way to drive traffic to your website and businesses that effectively use both mediums will get the maximum results for their marketing dollars. At Brainstorm Studio, we handle numerous SEO and Social Media campaigns for clients throughout Long Island, New York City and beyond. Our experience has taught us the following simple truths…
Nearly every website owner wants to reach the first page of Google’s search results. Problem is, there are A LOT of website owners out there, which translates into heavy competition for frequently searched keywords. Unless you have sufficient resources (i.e. money, staff and time), gaining traction for these keywords is probably going to be a losing battle.
During a recent SXSW panel, Google’s lead man on their search spam team, Matt Cutts, announced that the search giant will be rolling out an update to their search algorithm that will punish sites for being “over-optimized” or “overly SEO’d.” The statement was released on the website Search Engine Land. Although the panel wasn’t specifically about the new algorithm change, Cutts fielded a question from an audience member asking about how sites with smaller budgets could compete against SEO marketing giants, giving the search spam team leader the perfect opportunity to discuss Google’s upcoming changes.
Unless you’ve been trapped underneath a rock for the last 6 months, chances are you’ve heard a thing or two about Pinterest – the hot, new social media site. As of this month, Pinterest has over 10 million registered users, and is one of the fastest growing social media sites of all-time. So the masses are clearly embracing Pinterest and you should too – especially if you are marketing towards females.
Are you looking to grow your Facebook community? Interesting and engaging
content is what it takes to gain loyal fans and customers. But, it can
sometimes be a challenge to come up with relevant and creative posts. So
here’s a list of ideas that will help keep your fans engaged and your
content spreading like wildfire!